Wiz

This animated showcase for Wiz brings together cut-out and frame-by-frame animation. The film uses an illustrated visual world to present technology through movement and storytelling.

The communication challenge

A technology showcase needs to give an audience a way into the product’s ideas while keeping a recognizable brand presence. For Wiz, the creative treatment centers on illustration and motion, rather than treating the explanation as a sequence of static product statements.

Combining animation techniques

The production mixes cut-out elements with frame-by-frame movement. That combination lets the film draw on different kinds of timing and performance within a coherent design direction. The finished showcase above is the reference for the project’s visual approach.

Creative team

Guy Pariente and Alex Khlebnikov are credited with creative direction and animation, Assaf Benharroch with art direction, Alon Braier with design and illustration, and Lynn Polyak with production. Sound design is by Ophir Gal, with further production and animation contributors listed below.

See our approach to cybersecurity storytelling, compare cut-out and frame-by-frame animation, or discuss a technology film.