Celcom Africa
Film details
4G - Africa
A brand new TV commercial that delivers the new service of 4G to Africa. It is our first appearance on TV, as well as being aired in Africa! Our artistic journey started with a pictured campaign of a male superhero model. We had to convert him to animation in order to demonstrate the 4G technology. With his super powers, and perfect skills we could insinuate how fast and reliable this technology is. We had a great time recreating our favorite superhero moments in this commercial. Hope you’d like it!
Published on the video platform:
A commercial announcing the launch of the advanced 4G cellular network in Liberia. Our creative journey began by creating the campaign’s signature superhero character, whom we converted to animation from still photographs. We used this character to illustrate the awesome technological capabilities of the 4G network. With the help of his super-powers and the variety of incredible skills at his disposal, we could demonstrate the speed and security benefits that the company provides to its customers.
Credits
- Director:
- Assaf Benharroch
- Studio management & Production:
- Lynn Polyak
- Sound Design:
- Ophir Gal & Assaf Rapaport
- Animation:
- Maayan Tzuriel & Idan Vardi
- Design:
- Ovadia Benishu
