From a first idea to a finished animation

A good production depends on clear decisions as much as good drawings. These are the stages to discuss when planning an animation with Studio Poink. The proposal defines the stages included, who is responsible for each one and the review process for your project.

1. Brief: agree what the film needs to do

Tell us about the audience, product, message, intended channels and deadline. Share brand materials, references and budget context. Choose a main point of contact and identify any product, legal or brand reviewers whose approval will be needed. Our briefing checklist helps gather these inputs.

2. Story: decide what to say

The script or narrative outline gives the film a direction. It identifies the information viewers need, the order in which they receive it and the next step. Agree writing responsibilities and check product claims before the story moves into detailed visual development.

3. Storyboard: map the action

A storyboard turns the narrative into a sequence of scenes. It lets the team discuss what viewers see, how ideas connect and where text or narration will carry information. Where useful to the agreed scope, an animatic can test timing before finished animation.

4. Design: establish the visual world

Design defines characters, environments, typography, color and composition. Client feedback should address whether the direction fits the audience, brand and message. Provide the final brand assets and flag restrictions before detailed production depends on them.

5. Animation: bring the story into motion

Movement gives the approved scenes timing, transitions and performance. Cut-out, frame-by-frame and other techniques create different possibilities. Changes to an approved script or design can affect work already in motion, so scope changes need to be reviewed with the studio.

6. Sound: support the story

If the project includes narration, music or sound design, agree the creative direction and licensing requirements. Voice pronunciation, language versions and campaign territories should be settled before final recordings and delivery. Some projects, such as the AU10IX convention film, communicate without narration.

7. Approval and delivery: prepare for the real screen

Check the finished film against the agreed message, captions, formats and technical specifications. The delivery list should identify the master film and any alternate edits or exports. Confirm usage rights, source files and future-update arrangements in the agreement.

What we need from you

Provide accurate product information, materials you have permission to use and consolidated feedback at agreed review points. Bring the people who approve the work into the process early. The exact schedule, number of review rounds and handling of rush work are agreed for each project.

Start with your idea, or read the studio FAQ for practical buying questions.