IGEO.AI

IGEO.AI needed a visual explanation for an abstract technology subject: how brands appear in AI-powered search and answer engines. Studio Poink developed an explainer built around refined cut-out animation, shapes and visual metaphor.

The communication challenge

AI visibility involves information and relationships that do not naturally appear in a live-action scene. The film gives that subject a visual language, introducing the platform’s idea through a sequence of graphic compositions rather than relying on a feature-by-feature interface walkthrough.

Creative approach

Abstract shapes become the elements of the explanation. Their movement and transitions connect ideas across the film, keeping the design coherent while the narrative develops. The cut-out approach lets the illustrated forms carry the motion and gives the piece a distinct graphic rhythm.

Studio role and finished work

The published production credits cover creative direction and design by Assaf Benharroch, production by Lynn Polyak, animation by Guy Pariente, Alex Khlebnikov and Shahar Muller, and sound design by Sofa Sound and Ophir Gal. The finished explainer is presented above.

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