Playtika
Film details
The invention of fun
A short commercial that went compliantly viral we produced to House of Fun. It was a great fun process to come up with this idea! It is a rare pleasure to work with open minded client that appreciate wacky and absurd style :)
Published on the video platform:
For Playtika’s House of Fun, we have created an educational video spiced with humor, explaining how, where and by whom fun was invented. The purpose was to get more downloads for the company’s games, under the directive of “go wild and make the audience laugh.” The tremendous creative freedom given to us, and the fascinating creative journey that followed it, are quite evident in the outcome. This project was created in cooperation with talented illustrator Noam Weiner.
Credits
- Directors:
- Guy Pariente & Yosef Balaclav
- Creative Director:
- Assaf Benharroch
- Animation:
- Guy Pariente, Alex Khlebnikov, Shahar Muller , Yosef Balaclav & Ore Peleg
- Production:
- Lynn Polyak
- Sound Design:
- Ophir Gal
