PecanAI

For PecanAI, Studio Poink created a character-driven animated video that blends frame-by-frame and cut-out animation. The story uses character design and movement to introduce what Pecan does.

The communication challenge

AI processes can be difficult to explain through product terminology alone. This film takes an illustrated, character-led approach, giving viewers a visual story to follow while the explanation unfolds.

Character and technique

Vibrant character design gives the film its personality. Combining cut-out and frame-by-frame animation allows the production to use different forms of movement within the same story, connecting the explanation with performance and timing.

Production team and deliverable

The finished film is presented above. The project credits name Guy Pariente for creative direction, Assaf Benharroch as director, Lynn Polyak for studio management and production, Guy Oren for the script, Diana Prokopes for design, and Ophir Gal for sound design. Animation contributors are listed below.

Explore character animation and animated explainers, or discuss a character-led product story.